Black Friday: Where can I find good deals in SA?
Black Friday is making another return to South African shores on Friday, 23 November 2018. The tradition originated in the US, the day after Thanksgiving where stores across the country offer scarily good deals and significantly discounted products for one day only. The day is an unofficial start to the Christmas and holiday season, and while it is unrelated to South Africa, it moved across the Atlantic two years ago and became the biggest shopping trend to hit the country in years.
The trend, however, didn’t hit South Africa’s brick and mortar stores right away, it appeared in online stores first, and in a big way. But local online retailers weren’t as prepared as they thought they were, and numerous well-known websites crashed in 2016 and 2017 due to the increased volume in traffic. Takealot, known as the site who made the idea of Black Friday sales popular in South Africa, was unable to handle the vast number of people trying to make purchases on their site. After the site became slow and glitchy a few minutes into the day, it was temporarily taken down for a few hours as the site became fully unresponsive.
This begs the question, are South African online stores and consumers ready for Black Friday 2018? Some of the country’s biggest online stores, including Takealot, have assured us they are, so here’s our forecast for good deals on Black Friday, 2018.
South Africa’s biggest online store will offer its usual Blue Dot Sale that runs across every department on the site. Customers are offered up to 50% off on items that display the blue dot.
The popular online clothing and accessories store will once again offer its four-day sale from 23 to 27 November. Hugely discounted prices are forecast, with some items selling for less 85% in 2017.
While Checkers have yet to reveal their Black Friday promotions, if last year is anything to go by, their prices will be hugely discounted on all grocery and household items.
With TVs and smartphones the firm favourites to purchase on Black Friday, Makro plans to offer discounts on these products and more. 2017 saw the retailer offer discounts of up to 60% on certain products, and for electronic goods, Makro is your best bet.
For those looking to update their wardrobe on a discount, Spree will be a good place to start. In 2017 discounts on certain items were up to 95%, and this year is forecast to be no different. The app is also expected to have its usual coupons available, offering further discounts on items. So if you’re serious about getting a number of good deals on Black Friday, a little preparation is needed. Here are a few tips to get you ready for the day:
- Sign up to newsletters - Black Friday sales often aren’t revealed until the day before or often only when the day arrives. To get the full lowdown on the type of sales that your preferred stores are going to have, sign up to their newsletters and you’ll get a preview into what will be on offer.
- Make a list - When items are on offer for hugely discounted prices, it can become tempting to buy more than you need. Make a list of everything you’d like to purchase on the day, and you’re less likely to deviate.
- Don’t turn to your credit card or personal loan - Remember a credit card or personal loan is for big-ticket items that you need to purchase in an emergency or to invest in or plan for your future.
- Get up early - Whether you plan on shopping online or going into a few stores, getting there earlier rather than later will ensure the items you want haven’t run out. Remember, most sales begin at midnight.
As Black Friday 2018 approaches, most of the country’s stores, whether online or not, will have promotions and/or discounts on offer. If you plan on getting the most out of the sale day, get to know which stores you want to look at and what you want to get. Planning is key on a day that has become known as a sales frenzy. Also, remember that the sales run until Monday so don’t forget to keep an eye out for tech deals on Cyber Monday.