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About Dialdirect


How it all started


Let’s dial it right back to the beginning and tell you how Dialdirect Insurance was established. It all started in 2003, in the then slightly smaller offices of Telesure Investment Holdings (TIH).

That’s where a couple of insurance enthusiasts got together and used clever thinking and smart innovation to bring to life a clear and simple insurance offering that South Africans could embrace for their valuables.

That was over 20 years ago. Now, we’re headquartered in Auto & General Park, Dainfern, Johannesburg and we provide a range of affordable life and non-life insurance products, including car, home, buildings, business, and life cover.


Why we do it

We were motivated by a unique desire to cut out the middleman. Little did we know that this would change the whole insurance industry, making it easy and understandable for anyone to get exactly the kind of insurance that they want and can afford – directly from us.

That was just the beginning, really. Today, we’re still using new technology and pioneering innovative ways to take the unsure out of insurance, keep things simple and direct, and generally give you more. Case in point, with Dialdirect Insurance you’ll always know who to talk to about your claim.


What we do

There’s a place where you can find nearly every kind of insurance product that you would need as a South African – and it’s here. Welcome. Take a look at this snapshot of the clear and simple insurance products we offer that make sense from a financial and insurance perspective.

Feel free to click away and find out more about any of the policies listed below – you could even get a quote for anything that catches your eye while you’re here.

What we’ve said and done

Want to know more about what the Dialdirect team has gotten up to over the years? We’ve done and said a lot in our time – it’s all part of keeping our finger on the pulse of what’s new, what makes sense, and what will help our clients. Check out these blog posts and articles about our insurance products, insurance tips on how to do your thing, as well as campaigns and launches that we’re pretty proud of.

Meet the teams behind it all


Nothing great is ever achieved in isolation. Everything we do at Dialdirect is supported by several teams of extraordinary people. We all work together to make the magic happen and bring better insurance into your world.

Awards we’ve won


We’re extremely proud of the work we do as an insurance brand to provide clear and simple insurance solutions and incredible customer service to our clients. Here are some of the awards and accolades we’ve accumulated over the years.

Our work for the greater good


We’re a proudly South African company and as an active part of the fabric of our nation, we do our part to make this country a better place. This includes an exciting initiative we pioneered to create a loss-free world by making a regular difference to the roads in Joburg (with more roads coming soon).

Keen to alert the Pothole Patrol to any pesky potholes in your neighbourhood? Visit your App Store to download our app so that you can easily log pothole locations which will be prioritised for repair.

Dialdirect contact information

Got a question? Want someone with a comforting voice to talk you through how to do your thing? Maybe you’re worried about the state of your claim? If that’s the case, then please use our contact details to reach out to the friendly and professional consultants from the Dialdirect customer service team or the Dialdirect claims team.


Visit our Contact Us page to find the dedicated Dialdirect contact details you need.